TheFret.Net is guitar forum with thousands of members from all over the world. The common interest is anything and everything guitar, whether casual or professional.
We have members ranging from young teenagers to sixty-plus, with the majority being from 40 - 55 years of age. The majority of the members are from the U.S.A, although Asia, Australia, Europe and South America are also represented. The one thing they all have in common is a strong interest in guitars and music. Some play professionally, some are beginners and some actually build their own instruments and accessories.
One of the main purposes for the logo is to draw people to the website itself.
The logo should communicate
Since our target audience are both young and old, the logo must appeal to as many genres of music as possible, for example, metal, rock, country, blues, jazz, folk music, etc.
The logo should work on white/black T-shirts, guitar picks, guitar straps, website banners, so it needs to work both small and big.
We want a full color version and a one color version available.
The words "TheFret.Net" should be part of the logo itself.
The current color scheme on the website is orange and burgundy, although other color schemes could definitely be considered.
Final file should be in .ai format.
We do not want
- 3D look
- Complex design
- Too much shadows