New HerCar Logo www.HerCar.com.au

Current logo needs a new look. Contemporary, distinctive, stylish

HerCar http://www.HerCar.com.au

Tagline:
Auto Advice For Women

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

Target Audience: Women 25-65 years seeking info about car buying, selling, eco cars, fuel etc. They are intelligent, pragmatic and time poor. They are not car enthusiasts, just everyday women.

Colour consideration: Pink can be used, but not dominating. Softer pastels are OK provided that they give a contemporary look. Avoid the use of heavy black and red.

Image: Consider using a car image as part of the logo. If you do, it should be a modern style. Avoid sports car images and the feeling over going fast. Also avoid old fashioned dented cars.

 Typeface and Font Consideration: Pls use contemorary style. The words "Her" and "Car" need to be very legible.

Avoid anything too young or too girly.

I am looking for a quick resposne and may elect a winner before the contest finishes. I pay very quickly!!