Our paints are based on recipes that have been used for thousands of years. However, we also have a modern image and will feature pictures of modern houses in our advertisements.
Please experiment with the slogan "purely natural paints." If you submit a logo using this slogan you should omit "paints" from the business name (i.e. Unearthed. Purely Natural Paints.)
Our target audience is concerned about the environment and their personal well being. We offer premium products that are environmentally and socially responsible.
We would also like to see some logos that work with the meanings of our name, Unearthed. Our paint is made from minerals and plants, i.e. it comes from the earth. Also, these methods of painting have a long tradition- thousands of years- but have been somewhat abandoned in the last sixty years due to the success of the chemical paint industry. We want people to rediscover (unearth) these sustainable methods. We're thinking: rediscovered, dug up, treasure, gems, clay, pigments. It might be tempting to illustrate this too literally- try to keep it subtle.
It is not necessary that all of the logos visualize these meanings.
We have uploaded a color chart of some of the best selling colors if anyone wants to fine tune a version of their design with these colors. Thank you!