24/7 Health Club offers fun contests and activities to keep our members engaged. We are open 24-hours a day, 365 days a year. We have a weight loss business that exists inside our facility, in addtion to amazing group exercise classes, personal training and a fantastic staff.
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Our target audience is adults (male and female) ages 32 - 58. We attract a large number of "un-" fit members so we are not wanting to appeal solely to those who LOVE exercise.
We like our current logo a lot but feel that it looks a bit dated. We would simply like to give the logo a facelift without changing it to the point that we lose brand recognition.
We would like for the logo to look fun and inspiring. Am considering dropping "Health Club" and "Tanning Salon" on the sides of the current logo and to incorporate "Get" / "Fit" in its place. This would allow us to link our logo and our website address more closely.
I am providing a copy of the current logo (both variations). We like the versatility of being able to use the full logo or the starburst alone depending on our specific need at the time.
Good luck and HAVE FUN! Thanks so much for your help!