We are a team of two young entrepreneurs, based in Athens, Greece. We are looking to start a new trend in the dating scene as we have spotted a gap in this area of our country. The majority of the dating websites are looking quite old and out-of-fashion, so we aim to shake things up a little bit. We are looking to project a fresh, care-free, funky image for our logo that distances itself from the typical dating website. The site is about love and romance, covering serious and casuals relationships. The profile we would like to build is not so formal, but something people would identify instantly and can relate to easily. Greeks are laid-back, relaxed and playful but are not used to visiting on-line dating websites to find love. However they are very familiar with Facebook and other social networking websites. So the underlying theme is meeting people for dating purposes, but the brand should be more about networking and finding people which you can relate with.
Our core focus group is single men and women between 30 and 40 years old, with the wider audience being being 25 to 45. The characteristics of our target audience are people that have been let down by a relationship recently and would like to meet new individuals. Also our service will target the friends of our core audience, as they are able to build a profile for them. In addition we see a potential market in people that do not have time to find a proper date due to job demands or lack of time/money.
The market for on line dating websites is new in Greece so we are trying to position this concept as casual, friendly and more social networking like.
You are now free to experiment with other
designs, not only as desribed below with cows!!!
The prize is guaranteed!
Our website VresMou consists of two Greek words that we would like you to use in our logo:
Vres: means Find
Mou: means Me
So, our domain name stands for Find Me (a date)!
We would like our logo to be a cartoon of two cows (Mou is the sound that a cow makes). The two words (Vres and Mou) should be in two cartoon-like bubbles coming out of the two cows.
The two cows should be looking at each other like they are in love, and the bubbles can be linked together in a way that they form a heart.
The rest of the website design will consist of three primary colors:
- pastel blue (upper part, represents the sky)
- white (main part)
- green (lower part, represents the grass where the cows walk)
So, we envisage the logo to make some use of pink (something to attract the female population and at the same time compliment the blue and the white background in our upper and main parts) but please feel free to experiment with colors!
Of course we are open to other suggestions and recommendations coming from you - the most experienced designers!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo