Solesister is a start-up online shoe store based in New Zealand. Our mission is to feed women's shoe addiction.
Our target audience is women aged 12-102 who adore stylish, designer shoes - particularly heels.
We are looking for a gorgeous, glam, clean, stylish, web 2.0 brand identity for our website.
The brand identity will dictate the design direction for the remainder of our site - so selection and good use of complementary colour is imperative.
I am thinking of hot pink and incorporating balck and charcoal grey, however your design creativity may take you in a different direction.
The brand identity will need to incorporate a high heel shoe somewhere in it that can then also be used as an avatar, or stand alone graphic on our site. I have uploaded a couple of images showing the form I would like the high heel to take. I like the way the high heels look like they shine.
Visit http://www.heels.com to see an American site operating in our target market.
I have been contemplating a number of straplines, but not yet convinced that we even need one. I am open to suggestions. Some ideas to date are:
1. girl's best friend
2. your new best friend forever
3. feed the addiction
We are likely to use winner of this design project for additional work such as web interface design and business card/stationery design.