Gold Circle Benefits (goldcirclebenefits.com)
Gold Circle Benefits Inc. is a corporate benefits brokerage and consulting firm for multinational employers. The important elements to note on our capabilities:
-Target market is Medical coverage for global employees
-We ourselves are multinational employees
-Expertise and focus in our niche market
-High level of service
Our company offers specialized services and consulting in planning, implementing and servicing international benefit plans for global companies.
The roots of the name "Gold Circle" come from the image of the gold rings in the olympics- although we're not in any way interested in replicating the olympic rings. But if there were a single ring used to somehow convey the message, this could be okay. Or the idea could go in an entirely different direction. It's up to the design artist.
We're trying to convey with the logo:
Excellence in service and knowledge
Satisfaction level of our customers will be the new 'Gold Standard'
The circle seems to be a symbol of completion
The circle also may inspire images of the earth, equator, sun, etc.
Also a note that part of the profits by Gold Circle Benefits are shared with Microfinance opportunities for women in developing countries.
Our market is multinational companies who have needs in finding benefits for globally mobile employees. Today they usually depend on generalist brokers- US agents who know very little about global benefits, and do even less to research or help but get paid handsomely anyway.
The possibilities are endless if you have unlimited creativity. There are no rules here. I personally like a shining gold ring reminiscent of the olympics, but my partner doesn't necessarily think that's so important. The name of the company doesn't have to be so prominent, especially if the logo is totally awesome and cool. But the name Gold Circle Benefits, Inc. is much preferred over any abbreviation like GCB for example.
We're a sustainable company looking to improve efficiency for our clients, saving valuable time and money, and we also feel strongly about giving back to communities around the world where opportunities are less abundant.
Where global business partners looking to change how international benefits consulting is viewed, purchased and serviced.
Looking forward to being inspired by your design.