We are looking for a simple and elegant logo that can be used consistently in everything we produce - our websites, our products, our invoices, our business cards, advertising banners, avatars, etc. etc. Therefore, it needs to be something that will look equally good in a square, circle or elliptical representation. There will be five colors used: purple (#663366), gold (#FFCC00), silver (#999999), black (#000000) and white (#FFFFFF). The primary colors will be purple and gold, with the rest being secondary. Not all colors must be used in the logo itself.
It needs to be transparent so it may be put on a white paper or a colored header. We envision that this may become more critical over time, for as our business grows, we envision the possibility of branding different sub-sites using different color themes to identify different languages or different types of information product classes. It also needs to be scalable so that it can be be manipulated to fit the environment where it is being placed without it becoming distorted.
One possible idea could be a stylized hiker/guide with staff in one hand and open map in other, with mountain stretching up and away. Uses "guide", "map" or "information" and "upward direction" concepts.
We look forward to your creativity.
The files required are:
.ai (CMYK), .jpg and layered .psd (RGB)
Please do not use stock images or clipart.