GiveChange is a San Francisco-based nonprofit and online platform that raises funds on behalf of top-performing charities. GiveChange incentivizes donations by 1) procuring benefits at local venues (bars / clubs / museums / sporting venues / etc.) for GiveChange members and 2) creating a platform of social media tools for charities to engage with donors online. Please help us as we try to alleviate some of the pain that great charities are having trying to pay the bills.
Primary target: men and woman; 21-40 yrs old; educated; middle to middle-upper class; peer guided.
What does Joe Donor currently think?: "Giving is good but it's not worth the hassle... I'd like to help but I don't really know how or what's the best way. What do I get out of this?"
What do we want Joe Donor to think?: "Giving is easy, rewarding, and fun!"
Personality and tone: exciting, trustworthy, modern & innovative.
Ideally a simple & creative logo that can be easily adapted into a small button.
We'd like to convey philanthropy and stay away from any money symbols like dollars or cent signs.