Practical Gifts is a one-stop shop primarily for service-based gift certificates. Examples of the types of certificates that will be available are; mowing of yards, home- cleaning services, in home meal services, gift cards, even donations to charities.
Australia- wide capital cities coverage.
Practical Gifts will provide the general public an alternative/option to sending flowers/gift baskets - especially in the circumstance of hospitalization - for example; cancer, recovery from surgery, even birth of a new baby… but with a wider market for e.g. Mother’s Day, Birthday, etc.
The “Purchaser” can give “Recipient” - a sort of holiday from their chores.
The purpose of Practical Gifts is to act as a single platform in providing a universal style gift certificate.
There will be the “Purchaser” or gift giver… buying a Practical Gift Certificate (PGC) online. Then we have the “Recipient” redeeming their “PGC” online… enabling the recipient to select from a number of gift/service options generally for the home or around lifestyle improvement experiences.
McDonaldization theory can be used in terms of online shopping, because online shopping is becoming more and more popular and websites that want to gain more shoppers will use four major principles of McDonaldization: efficiency, calculability, predictability and control.