You might find the following background information helpful.
We are building a software service to help people and organizations collaborate to create great content about their neighborhoods. Just about everybody in a community has an interest in accurate local content: residents, businesses, and organizations that serve the local community. These stakeholders, the friends of local search, can’t create great content on their own. They have to work together to ensure that the information in the system is accurate and trustworthy.
This is where newspapers come in. The role of newspapers is changing, and one promising new avenue for them is to provide editorial oversight about local content. Newspapers are in a bind because of the Internet, but they are also timid and not sure how to respond to its challenges.
To make it easy for newspapers to get their feet wet, we have decided to start small, with the yard sale finder. A yard sale finder has an immediate appeal, because it complements an existing product, yet doesn't require a large effort in time or money. Yard sales are seasonal, which is even better. The online finder will include features not available in print: flexible searching, trip planning, driving directions, and rich content, including photos and video.