Urban Planet Mobile
Urban Planet Mobile is the market-leading provider of quality educational and informational content for mobile phones around the word. We are the leader and pioneer of education on the mobile phone. We offer our products to anyone regardless of handset or location. We offer a complete mobile education platform delivering basic to advanced lessons. We offer SMS lessons, simple text with audio lessons, and interactive animated applications with testing and certification.
The mobile handset is the most ubiquitous computing platform in existence and it allows us to economically and effectively offer educational products to anyone with a mobile handset. We give people the opportunity to educate themselves and improve their quality of life. We democratize education by making it accessible to anyone, regardless of location or economic status.
Mobile subscribers will surpass 5 billion by the end of 2010. We have products that teach these mobile users the following:
- english as a second language
- standardized test preparation
- continuing education
- health education
Our target audiences is generally 16 to 34 male or female, ambitious upwardly mobile and very busy and active (and already leading a mobile life).
General: We are looking for a memorable, simple and elegant mark and logotype that transmits both what we do and the spirit of the products we provide (which is the character and spirit of the company: fun, hip, accessible, innovative, high quality).
Legibility: Icon will need to be simple enough to reproduce well in an icon bar (.ico file) and on smaller mobile browser
Palette: We favor blues and greens but this is not a requirement :)
Imagery: Use of the globe is not off limits if it satisfies the above requirements of legibility
The identity must have both a mark (icon) and well designed type (logotype)
Present identity with and without our tagline: The Mobile Education Company
Identity must be general enough to accommodate our product catalog in the product lines mentioned above
NOTE: Please do not use our current logo as a starting point or try to redesign it. We are looking for something completely fresh and new that represents a modern and innovative global mobile education company.
This logo will be viewed by millions on a daily basis, so its a great opportunity for a portfolio piece. If selected, we will support your submission of the logo to award shows.