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The three words that weâ€™d like to portray in our font/logo are POWER, STABILITY, TRUST
Visually weâ€™ve thought that the American Dollar font would lend a familiarity to our logo (trust).Â We triedÂ usingÂ similar treatments as shown on letterror and changed the colors so that we wouldn't lose credibility by obviously copying that style.Â It was close but not quite right.
http://simplythebest.net/fonts/bold_fonts.html -- united statesÂ
Also weâ€™ve thought about a silhouette or somewhat abstract version of the dollar bill (similar to the way a flag looks in the wind) Â repeated over and over from small to large and gradient in color to give the impression of motion (of FUNDS TRANSFER).Â
Our primary focus should be on the alliance concept vs the funds transfer concept.Â The partnership is more important to us than the idea of money being sent back and forth, but a combonation of both would be great.
Other than that, emblems and Corinthian accents would all add to the impression of power and stability in our opinion. We want to avoid something that looks too contemporary.Â Weâ€™d like the impression of having history without looking OLD.Â Â
Weâ€™d like to avoid the teal colors found here http://elementps.com/ Â and any kind of maroon or dark reds.
The logo should be easily transferred to shirts as our outside reps will all be SHOWING OFF YOUR ARTWORK!
Thanks to all contestants!