1. Website name:
Who says closure can't be fun?
3. The nature of our business:
This is a fun website for people to air their dirty laundry without hurting feelings, reputations or their own dignity after a relationship has ended. Readers submit completely anonymous letters to their ex-boyfriends, ex-girlfriends or ex-friends as a way to address final thoughts or feelings they had about the relationship (without using names or identifiers). Think of it as closure with an edge.
4. The style we want to communicate to our readers:
Fun, clean & welcoming/friendly (with a dash of cheekiness). I want this logo to feel welcoming to all age groups and genders leaning slightly towards the 20- and 30-something demographic.
Blue or green or turquoise or purple (as long as it doesn't look too “girly”). NO Pink.
6. Here's a blog that conveys the style we're looking for:
7. Extra comments:
I plan to use the accent colour in the logo as the background colour on a large part of my homepage. I would like the Ex to be in a white font with the solid accent colour in the background. The word Letters will be in the accent colour with a white background. But don't stop there! I'd definitely like to see some kind of icon for this project that I can use throughout the branding process on social media and the website itself.