Max and Mum
We are a company that specializes in kids' activities. It will be videos, written instructions, and books about different activities that kids (from toddler through grade school) can do alone and/or with their parents. The videos will feature myself (Mum) and sometimes my 2.5 year-old son (Max) demonstrating the activities on our website.
Most activities will be done with household/inexpensive items, such as papertowel rolls, cardboard boxes, etc.
Our target audience is moms and dads of children age toddler through grade school. It will be mostly moms, but dads are also included. The majority of our audience will be stay-at-home parents, but will also include some working parents who are looking to have something enjoyable to do with their kids when they are home.
We are looking to engage parents who like to do activities with their children but are tired of the high cost of going to places like Gymboree.
They want to engage more with their children and are looking for fun, inexpensive activities and projects. Things that remind them of their childhood, like dioramas, gingerbread house making, etc.
We will also be looking to entice the children, since some will find our website and tell their parents about it.
Right now, we are pretty open.
We would like to have the name of the company easily read and visible.
Please feel free to try Max 'n' Mum in the logo as well as Max and Mum.
You can also try the entire name of Max and Mum Kids' Activities, if you like.
Try to make the colors more gender neutral. In other words, nothing to strongly pink. Especially since my son is part of the company name. But we also don't want it overly masculine, either.
We would like it to be playful. We want a logo that immediately makes someone smile and think of fun.
Please note that our tag line is: Save your sanity by keeping your kids busy and happy. But it seems to be too much to include it in the logo. It become distracting. This is just so you have it for reference.
Also to let you know, in case you want to include anything relating to me and/or my son, we both have short, dark brown hair. And, I am fairly average size (size 8). I thought this might be necessary since we will be seen in the videos.
***UPDATE*** - We have noticed the addition of a "Max and "Mum" character detracts from the actual words, so we would prefer not to use them.
Please do not use any stock images or clip art in the logo.