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Women, between the ages of 25-50. Like to garden, but have a sense of humor.
We are looking for a one color logo, or one color and one spot color design that is easy to reproduce in every possible medium: print ads, websites, brochures, t-shirts, etc. Logo design should not be extremely detailed, and we're thinking something more cartoonish in nature, or perhaps "mud flap-girlish" in that the lines should be as few as possible, but convey the idea of female, gardening, dirty (both from soil and sexy uses of the word).
"Dirty Girls" is obviously a play on words to connect the gardening theme for the business with a little suggestive humor. This is a family business, so we don't want anything too suggestive. Will be used as a catalyst for the garden center's garden club. The garden center's tagline is "Get Your Green On"..not sure if that should be incorporated into the logo or not, but maybe a bit of green spot color wouldn't be bad.