Main brand is Free Pass. Need to be able to tag on the word Club or Host to the "end". In other words, 2 look alike logos: one for Free Pass Club and one for Free Pass Host.
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We do not want to intimidate our inexperienced user base.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
No clip art or stock images
Must instill trust, reliability, confidence. We are not a get rich quick scheme.
Must give the impression that it is easy to do. The service is simple to use.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Sorry, I don't have any examples to show. I am completely open!
Should incorporate the color blue, unless you believe that another color is more appropriate to convey the image/message I outlined above.