We are an Asia-based startup company that delivers stylish fresh flower arrangements to our customers' homes and offices on a regular subscription basis.
Located in an urban jungle, we strive to bring some nature into people's lives in a convenient and affordable way. Our flowers come pre-arranged and pre-sized to fit into our vases so all customers need to do to replace their flowers is take out the old flowers, put in the new ones and add water. We do not need an expensive shopfront and can pass on our cost savings to customers, making it affordable enough to enjoy flowers every day.
Our style is simple and contemporary, with arrangements involving a single type of flower or one color block (see jpeg file).
Our international team has extensive commercial and creative experience, and we are focused on building this into a successful business - i.e. we are not a mom-and-pop operation.
Our website will be our main sales channel. If we like your work, we may also ask you to design our website.
Consumer business: Our customers are affluent and well-educated. They are either women (working professionals or stay-at-home-moms aged 25-50) buying for their home or office, or men (urban professionals aged 35+) buying a gift for their significant other. Our customers usually live in upscale residential districts, have a taste for luxury goods, and are interested in fashion and home decor (women), and luxury cars and watches (men).
Corporate business: The purchaser is usually the office manager or general manager, i.e. a professional audience.
We are looking for a logo to represent our subscription-based flower company, Pacific Petals. The logo should reflect the following attributes:
The logo must be clear, unique, memorable, and transferable to all types of media and physical products (website, business cards, flyers, paper bags, cardboard boxes, embroidered aprons).
Icon - Icon should be bold, instantly recognizable, and able to stand on its own without the name Pacific Petals.
Name - Font should be clear and easily legible.
Color - No color preference, although the color should be vibrant. We would like the color to be one that people associate with our brand. For example, Tiffany's robin's egg blue is instantly recognizable.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.