Seeking creative logo design for a marketing initiative about travel for a industry leading online travel provider. This initiative will incorporate an internet TV show and website. The client is one of the largest online discount flight providers in the U.S. for students under 26 years of age.
The winning logo will be presented to an audience of close to 1 million online users. This logo also has the potential to be used for future years to come.
Typically students who are 18-26 year olds Male and Female.
These people are usually U.S. citizens looking for discounted flights primarily in the U.S., Canada, and Europe.
Audience enjoys traveling, flying, vacations, and adventure.
We are seeking a fun and exciting logo that can speak to young people about travel.
The logo should include the text "GoingGlobal" (all one word with 2 capital "G's").
We request you use a complimentary color scheme to the current logo provided with this brief.
This initiative is going to be titled "GoingGlobal". The purpose of this marketing initiative is to inspire others to travel, fly more, and seek adventure.
In terms of the actual concept of the logo, we're looking for something outside the box.
Here are just a few ideas for images, but please do not let them limit you:
* a globe
* an airplane
* a passport / stamps
* boarding pass
* world map
This logo will be featured on the main website, all Internet TV show segments, and several social media platforms.
The logo should be provided in a layered .PSD, .EPS, and .AI formats.