Established agricultural company looking for a modern logo

Caroni Implements Pty Ltd

Our company has been importing quality agricultural implements since 1985. We have strong links to Italy with the majority of our suppliers based in Italy.

We distribute the implements we import through a national network of dealers in Australia.

We do not sell tractors. Our business is the implements that attach to tractors.

After 25 years we would like to refresh our logo. You can find our current logo attached.

Our target market is farmers and tractor/machinery dealers.

Machinery dealers will know the name and product.

Farmers researching products need to know that its a reliable implements of high quality and that the company/products have been around for 25 years.

The Logo needs to contain the name Caroni Implements Pty Ltd (or P/L). It needs to be clear and strong.

Brand attributes we inspire to maintain are – reliable, quality, trustworthy, innovative/modern, professional, strong.

Colors: The current logo is Blue and we would like to move away from blue.

All the machinery we distribute is painted Red to there is a strong link to red. Our machinery is painted "Massey Ferguson Red."
As an industrial paint the RAL code is RAL3000 (machine color 7365).
If you are using red we will require the final design to use this color.

However the logo will be used as a decal and any design must ensure the logo stands out which may be difficult with red decal on red implements.

The logo will also be used in price lists, brochures, advertising, website, promotional material, etc.