We like the over all concept of the original logo: White text on green background. See http://www.IncomeDiary.com
The site is about making money from the internet, blogging, start ups etc...
Logo text: IncomeDiary
Subtext is optional: How The Pros Make Money Online.
I would ideally like something that is good for branding. I quite like the 99 designs logo, how the Designs is simple but 99 adds something unique to the logo. The 99 is also good for branding in other areas such as a favicon. In the past all we had was a pile of cash which is cool but there wasn't really any effort into the logo.
We see our selves with the new design and site structure competing with sites like Inc.com and Business Insider but more for online entrepreneurs. We want people to be proud to be featured by us and so they share our logo on their site (featured in: IncomeDiary) - so take into consideration that we want to be seen as an authority.
Current logo is attached and header for new site (newsite.jpg).
To close, I do quite like the current logo, fits well with the site, I'm just looking for something more main stream.