We like the general concept of our current logo. So we are looking to "update" our existing logo so that it looks bolder and more professional. Also, we would like it to tie into our affiliate school logos better.
Elements to retain from the current design:
1. We like having a flared-neck snake (The logo should not look like Dodge Viper , Cobra from GI Joe or Viper Alarm Systems).
2. The logo should include the names of our affiliate schools.
Elements to improve:
1. Better snake illustration: better angle, pose - like it is about to strike
2. Colors - use bold colors
3. Font treatment - if possible, would also like the type treatment used for the school name to work well as a stand-alone when we list the school name without the logo
1. We are not tied to a triangle shape, but keep in mind that this logo should function well as a uniform patch.
2. This logo will also be used on shirts and other apparel, stickers, etc.
3. We want a logo with serious cool factor. Something that young people will wear and display with pride, but not something that will make older people feel like a tool bag. Kid-friendly too. Keep it classy and classic. :)
Print file format - .ai (CMYK)
Web file format - .jpg, .png and layered .psd (RGB)
Color and Black and White versions.
No stock images or clip art!
Current logo and affiliate logos are attached.