The Spectrum Health Network is not television, rather a real time digital signage network. Health needs to be incorporated or implied in the design and the colors must look good on a screen as background to text and animated health topics.
The Spectrum Health Network
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The Spectrum Health Network is an out-of-home advertising network that resides in doctorâ€™s patient waiting rooms through the U.S. The Network is a 3 panel split screen playing public health messages and local practice information. The business has three constituents:Â medical groupsÂ advertisers and end-users (patients.) The Spectrum Health Networkâ€™sÂ logo designÂ should present a professional image to all three, but also link all three is some way (show the connection).Â Because we are on large flat panel monitors a 4:3 ratio is preferred, but not necessary.Â Â The logo will also be used asÂ flash animation on the screen throughout theÂ playlist.Â Â Â Our digital signageÂ network allows advertisers to reach consumers at a decision making (ask your doctor) point of purchase.Â Â We use advanced technologies through the internet to provide real time programming.Â Our product allows greatÂ medical group control, however, health in general is slow to adapt to new technologies....so the image/logo mustÂ be a little conservative.Â Â Â