Design winning logo for sleep tracking web service

Beddit

We are a tech start-up with a unique sensor that measures many aspects of your sleep: amount of sleep, sleep stages, and even vitals during the sleep. The unobtrusive sensor is placed in bed, and it needs no wires connected to the sleeping person. The sensor sends sleep information to our web site, where you can track your sleep.

The product is not yet available to market.

Our current website is http://www.bedsense.fi, but we are going for another name Beddit because Bedsense is registered in US.

We are located in Helsinki, Finland, but our target market is global. The end customers for product are aged 35-65, they are willing to invest in their health, wellbeing, and good sleep. They are buying a high-end bed with smart sensor integrated, or maybe they come to our web site and buy the device and service there.

Another target group are elderlies and their close-ones, who can purchase the service to remotely track safety and wellbeing.

We want a clean, modern logo to represent our sleep and wellbeing service.

The logo can be playful, but not childish or cheap. It should convey that the service is of premium class.

The service is about wellbeing, and it's based on medical science, but it is not itself too medical - so no stethoscopes, please.

We want the logo to work and be recognizable also in small square icon format (e.g. as mobile app icon). Ideally the logo would be square, and name Beddit could (optionally) be next to it (or below).

The typeface should be clear, nothing too complicated.

The logo must work on all backgrounds.

We need the art work in Adobe Illustrator (or compatible) vector format.

Attached is a screenshot of the tracker. You don't have to use same colors etc, it's just to give an idea of what the service is about and how it looks like now.