New TV show that interviews recovered addicts and alcoholics with the intention to motivate the viewer to take action in their own recovery.
We are not only targeting people who are themselves struggling with alcohol or drug additions - but also the friends and families of those struggling.
Incorporate the following tag line:
Watch. Identify. Recover.
Keywords - professional, simple, direct, action, motivating, encouraging, "you can do it!", nurturing, compassion.
Use a limited color pallet (2-3 different colors max, may use gradients).