The company logo should be easily incorporated into any design elements, website, letterhead, sales decks, etc.
No thoughts on capitalization of letters but copy should read "SHARE AND TELL" no dot com.
There are no restraints on color palette at this time, so feel free to present different options.
You can use icons / art to help convey the idea better, such as a bullhorn or talk bubbles / dialogue bubbles, etc.
The SAT site will allow people to select a certain number of cool deals and things to share each day. The more things they share, the more chances they will have to win. The more people who share, the better the prizes that people can win. There will be daily, weekly, and other scheduled giveaways.
Our goal is to create a fun site that feels like a game with real world prizes associated with it. The shares will all take place via social networks, specifically Facebook and Twitter to start. So the brand should feel like a web 2.0 company. The winning logo will be one that feels as own-able as the concept. It needs to stand out from the pack and still convey a sense of safety for people that we are trying to get to use the system and for businesses and brands that want to be included in the platform.
Good luck and have fun with it.