Create and sell CBD (Cannabinoid) infused teas (herbal teas) within the UK via online store.
We have a range of bright colourful flavours as well as traidtional flavours.
Teas are designed to relax the consumer due to blend of ingredients and fast acting CBD powder present that is able to be quickly absored into the blood stream via high bio-available CBD.
We wish to be fun and cutting edge while maintaining a premium feel to our brand. The product is Vegan and environmentaly friendly.
Although we have multiple buyer personas, most are suffering in a way either through stress, anxiety, pain, insomia etc.(Modern living)
They are open to trying new things and concious of health and wellbeing.
They are looking for answers to their common problems without the need to take strong pills or medications with side effect.
Some are simply looking to focus more, sleep a little better or aid recovery after a workout. Someeven have ongoing illnessess and need a little help during the day.
The word Kush is slight hint of a reference to a Hemp or Cannabis due to the CBD content.
The teas contain a full specturm CBD and no THC so the user will not get high.
We do not want to fully focus on Cannabis with leaves etc but small hints are fine. We are postitioning as a premium brand of tea rather than chep. It is modern, yet elegent. and we want to be bold in order to clearly attract and solve the problems of our target market. If the logo could somehow show it contains CBD within the tea that may work well.
Most cannabis or hemp teas that contain leaves, have to be steeped for 20 minutes and then have the additon of a lipid (fat) such as milk to obtain maxum bioavalibity. Our fomular of ingredients with the CBD reduces the time of leaving the tea to steep which means it can be brewed quickly (with a tea bag) and drank right away. This saves time for our consumer so they do not have to worry about steeping or adding milk.