Wie Charles Cooper das erste logo design Abenteuer antrat
The Survival Center
Millions of men are dying long before they should! Why--A Lack of exercise and a proper diet. We desire to educate and motivate men to live longer by adding a simple exercise to their daily routine and to make three simple changes in their daily diet. The result will be longer and healthier lives.
The Survival Center makes every effort to convince a man that family and friends are desperate to keep them alive. That medical science is working hard to keep them alive. That every man has an innate desire to stay alive. That every man owes it to himself to stay alive as long as he can.
The simple exercise of walking remains the most beneficial and cost effective means of extending the vitality of the human body. Reducing the amount of salt and fat and increasing fiber in one's diet will extend a man's physical life.
Men on average live six to nine years less than woman. The Survival Center is committed to helping one million men extend their physical lives by 10 years longer than the present normal life expectancy of males in the United States.
The coming health-care crisis demands that prevention become the number one commitment of sane and rational people. The Survival Center has taken up this challenge and we are working to excite men about the possibilities of extending the quality and quantity of human years on this earth. We need a brand that catches this vision.
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Men between the ages of 35 and 65 are the primary target audience. Men who because of work are often not able or willing to put an hour a day into physically caring for their own bodies. Men who because of the busyness of life, young children, and career building, have let themselves go, i.e. they no longer care about their physical looks. They have gained weight, they no longer can run or walk for long periods of time.
The couch is their best friend. They are obese or physically unable to run a quarter mile. Genetics, environment, and stress indicates that such men will not enjoy retirement. They will be dead. We want to reach and motivate this kind of man to break with his past and begin to live again.
I am looking for a brand or logo that will capture The Survival Center's goal of reaching 1 million men to live 10 years longer than the present average age of a male in the United States.
We are not about working out - we are not a gym.
We are not about dieting - we are not a diet pushing organization.
We are not about guilt - we are not a counseling agency.
We are not pill pushers - we are not medical doctors or connected with the pharmaceutical industry.
We believe men should live just as long as women. We are committed to helping men to gain the 10 years necessary to extend the average life of men to that of women in the United States.
We are looking for something outside the box. One man helping another man grab on to the life force that extends human existence. One man helping, pushing, pulling, preventing another man from falling into an early grave.