Am a young mother and all of my family member loves frozen yogurt with the self serve fun toppings. It represent a healthy treats for all ages but particularly attracts more youngsters. We feel fresh and good after treating ourself with different kinds of fruits flavors and toppings. We want the logo to capture all passersby curiosity of varieties yogurt taste and its freshness to point of they want to come in our store and try the yogurt, as well as the logo can come across as healthy snacks.
We targeted mostly to youngster from 3 to 25 yrs old, but the area we located is in busy industry areas with lots of professionals and technical engineers. The logo will have the fresh and healthy appeals to all ages. The Yogurt store will looks kind of in between starbucks (cozy) and blush organic frozen yogurt.
Looking for a Logo represent our Self Serve Yogurt Store - Yogurt Munch.
We would love to have the logo incorporate fresh fruits (halves or whole) munch or crumbs (here are a few things to think about):
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the locals to feel like they can afford to eat here a couple times a week.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
4. Logo appears fresh, healty, fun and cheerful. Not too similar with an round fruit with 2 leaves (all too common).
Here is an example of what we are trying to avoid:
http://www.goldenspoon.com/ --- a bit colorless and boring...
Please feel free to experiment with colors! I have some sample of colors that might help you to create :D