'Dance Like a Chicken' identity development

DanceLikeaChicken.com

DanceLikeaChicken.com will be a site with primarily humourous content. The content will be written from first person perspectives, and will include commentary on current events and various news features. The content on this site will be content that people want (rather than content they need). It will primarily be blogs with a free newsletter, and may transform into distribution of content offline.

DanceLikeaChicken offers a special kind of humour - irreverent, sometimes political, but always poking fun at myself and others. The humour will be thought provoking and quirky. For people that enjoy this kind of perspective, it will make their mind 'dance like a chicken'.

To get a taste of this kind of poultry humour content that will be on this site, please sample these hors d'oeuvres:

http://www.27bslash6.com/p2p.html

http://theoatmeal.com/comics/design_hell

Demographics
Primarily Males 35-55
Single or married
HHI: $80K +
University or College graduate
Moderate consumers of online content

Psychographics
The main audience are English speaking, progressive, socially liberal and socially conscious people who keep current with pop culture and current events. They enjoy pontificating on a wide variety of topics. Most importantly, they know how to laugh at themselves. They like to read and express opinions or judgments on politics, religion, social issues, gender issues and current events in a dogmatic way. They know rudiments of liberal arts like philosophy, psychology and history. No topic of conversation or discussion is off limits, and they don't need to use profanity to get their point across.

These people are interested in humour that makes them think a little bit. They check their email at least once a day, and are plugged into the online world. They think that shopping and banking online are not ‘nice to haves’, but ‘must haves’. They get most or all of their news and information online.

I am looking for a word mark and logo that will work on the web and in print. They will initially be used in Wordpress, but will need to be used on offline merchandise.

The identity for this brand is like chicken glazed with Habanero sauce - hot and spicy. It will give you a kick in the pants, and in your mind. The feel should be bold with bright colours, and simple so it translates into b/w as well. Need more? Think of Foghorn Leghorn at a roast for Don Rickles.