The Fresh 20
We are a start-up company launching a new product featuring meal planning for busy executives and their families. Our concept is fresh food that is "simple. healthy. homemade." We offer video guides (think FOOD Network style) and download-able content. Our marketing outlets are Oprah, Rachel Ray and Daily Candy.
We are a casual company with good taste geared towards solutions for chic moms and their families. (think COOKIE magazine)
Six figure executive moms that need serious help in getting food on the table after a 10 hour workday. Our audience shops at wholefoods and trader joe's (west coast) and the occasional farmer's market.
Logo for "The Fresh 20" with tagline 'simple. healthy. homemade.'
Elegant, professional and fun. Logo should communicate concept of creating meals using fresh ingredients. Can include mixed vegetable's, grocery bags, cooking utensils, weekly calendar, etc.
Something that speaks to executive moms about easy cooking solutions for their families.
Example of great logo: http://www.logospire.com/logos/2157
Simplicity and readability are a must! Color and creativity encouraged.
Text only okay but prefer some visual tidbits.
Main use of logo is for online site but should be able to print well for offline marketing purposes.
Photoshop or Illustrator files for final delivery.