Create the next Logo Design for Essential Tennis Instruction

Essential Tennis Instruction

Essential Tennis Instruction, or ETI, is an online tennis website that offers a readers tennis advice and instruction from one expert - Jim McLennan. ETI uses a variety of web technologies including wordpress, YouTube, twitter and Facebook to provide the best possible experience for readers and customers. ETI sells web-based products and access to a membership site for members.

BACKGROUND
We are differentiated from many other tennis sites because the material comes from just one voice. The tone, texture and content of all materials is foundational, basic, simply spoken, and lucid. Essential Tennis Instruction is just that - essential material presented in a way to speak to our members primary concern - they all want to play better. And Jim McLennan, with over 40 years of teaching experience, combines this extensive tennis background and online delivery to probably be the most qualified tennis blogger because of his extensive experience as a player, as a teacher, as a writer and editor.

Our culture is one of innovation, outside-the-box thinking, simplicity, and, most of all,
we speak to our audiences passion for the game of tennis.

BRAND
Jim McLennan’s Essential Tennis Instruction
http://www.essentialtennisinstruction.com
Current tagline: For players ready to take it to the next level

TARGET AUDIENCE
The target audience for Essential Tennis Instruction are what as known as hard core tennis players, those who play many times per week, in leagues, on teams or tournaments, take lessons, and are hooked into print and electronic tennis media. Most are within a 30 to 60 age bracket, more are men than women, and most have some experience with tennis instructional materials. We are looking to influence those people that are in-tune with online instruction or are forward thinking in how to learn tennis.

These people are looking for an edge and a way to play better. They are searching online for the latest techniques and advice.

REQUIREMENTS
We are looking for a company logo that will be in the center of everything we do. It will be on our website banner (see attached PNG as an example), our social media outlets, and as part of our iTunes channel. It will be used on all of our products we sell - see enclosed product banner.

The logo needs to have a "bug" element to it that incorporates the letters eti, could be capital or lowercase. Right now all we use is Essential Tennis Instruction and it is important for us to have a brand around the letters. The logo need to work on its own or with the company name - Essential Tennis Instruction.

It is important that the people know it’s Jim McLennan’s Essential Tennis Instruction and not just ETI. Likewise, when a customer access the online product they will see the logo in the product header. For example, Jim McLennan’s Mastering The Kick Serve should have the logo and company included. See current Kick Serve header file.

This could be executed like:
Jim McLennan’s Essential Tennis Instruction
Jim McLennan’s Mastering The Kick Serve

or
Essential Tennis Instruction with Jim McLennan
Mastering The Kick Serve with Jim McLennan

Direction: The logo should be a modern design that reflects the new generation of teaching online/medium. It should convey forward thinking, leading technology but also be rooted in tradition (we have used a chalk outline of a tennis court for other graphics - see attached image

Visual examples: tennis raquet, ball or court

Colors: versions of the logo need to work on both white and black backgrounds. I prefer to use traditional tennis colors - green and white. However I am definitely open to other “tennis color” combinations such as blue and white - feel free to experiment.

Other than that I am pretty open. Would love to see what you can come up with. I have attached some examples of logos I like...but, like I said, I am very open!

Usage: Logo will be used in the following locations:
as part of our website header - current one is at http://www.essentialtennisinstruction.com (blank version is attached but this banner design can change to accommodate the right logo)
facebook profile picture (200 x 171)
iTunes Icon (50 x 50)
iTunes Album Cover (600 x 600)

Delivery: we need .AI versions of everything, along with .ICO versions of the icon image only in 128px, 64px, 32px, 16px resolutions.