We are open to any ideas and hope to see a lot of creative designs. Picture marks are OK, but please, nothing related to money, dollar signs, stock graphs, etc. Looking for a creative, modern logo. It can simply be focused on the words in the name. Prefer 1, 2 colors max.
We like the word 'clear' for several reasons that may be incorporated into a logo -
1) The first is clarity, providing advice that is understandable, while the topics and emotions we deal with are not simple, we want to come off as being experts at complex, but able to explain in understandable terms;
2) The second is transparency, that our cost structure and advice is known and clear to a client; that they can see what they are paying for and the value they receive. So many in our business are paid both by clients and products that we want to make clear our fees are in the open.
Our demographics is anyone with financial concerns -- we seek to provide solutions to everyone, whether on an hourly basis to begin. We would like to eventually target specific markets such as those working in public service jobs, and enhanced money management services for higher net worth clients and corporate executives, and so would like to logo to appeal to all types of clients, but not be something that would be a turn-off to the 23 year old starting a career, or 55 year old CEO.
Our firm seeks to incorporate technology to provide better, and cost effective advice. We are innovators as we will be offering low-fee services that is not done in a cookie-cutter fashion, but seeks first to understand the clients goals, instruct them on their finances, and help them find the best solutions.