Figurative trade mark needed, therefore the »P«, standing for the whole brand name. The word mark of the logo is already finished, but won't be displayed, because we want to see a diversity of logos, unaffected by the word mark. The logo/figurative trade mark is supposed to visualize a digital brand, which is an umbrella brand for 7 agencies (please don't work on umbrella logos. umbrella brand is used as a term only).
About the brand and the logo
The agencies united under the brand work in the digital field (e. g. performance and digital marketing, data and analytics, digital consulting and strategy, … ). It won't be necessary to visualize these aspects in details, but all of the 7 color pairings and seperately black+white should be used, since the Logo should work with colors and without. The colors can be used either in pairs (dark+light), or the light colors only. Color gradients are welcome, but other solutions to combine the 7 colors would be nice, too (fragments, … ).
> »P« can be abstracted. please feel free to experiment
> 1. Seven color pairs used OR 7 light colors.
> animations are very welcomed (e. g. for gradients, … ) but not a precondition. would just be nice :)