We are a garment care company - we do good work at a relatively low price point. We do not have any brick and mortar retail locations - only home/office pickup and delivery. We are irreverent, young, aggressive. We need clients to trust us with their stuff, and chose us after seeing our brand message only a few times
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Our target is the 80% of the dry-cleaning market who chooses not to use the most expensive dry-cleaners. The decision maker is female 90% of the time. They tend to be 25-45, super busy people, often with young families. Often two incomes - at least one is a professional who has to wear a suit fairly frequently. They want the work done right, but they don't want to pay alot (they probably see our service as a commodity). They are hip/connected/etc
The visual must be tangible. Something we can physically tie to our brand - as in an apple or plum.
We are open to any name for the company - PlumTree was a placeholder that we began to like - we have no vested interest in PlumTree specifically - so go for it.
The logo needs to be applied to delivery vans, packaging materials, signs, mailers, etc.
We have very few requirements.
What we like is simple, clean, elegant design.
Dateiformate der finalen Designs
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