A great opportunity to create the new logo in support of a Fall 08 re-launch of a global business services company. Our client is looking for a new logo that will position them well in Boardrooms of organizations worldwide. They are a leading provider of organizational culture management services focused on transformation of the leaders, employees and the organization as a whole.
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The logo should reflect its personality and purpose in a compelling way. It should capture the energy/spirit of the organization. Therefore, it should reflect the two sides of its personality:
- Its wise sage-like nature - conveying its insight, knowledge and maturity
- Its powerful business side - conveying an orderliness and sense of structure
In addition, it should imply their ability to present complex information is a simple, straightforward manner
Its overall look should present a high-level professional stature, however, avoiding any feeling of arrogance or overly formal. And, in the end, it should include a quality that is connected to its wider circle purpose - the transformation of people and human culture.
The logo must include the company's "bow tie" symbol, which has become an iconic representation of their data reports that measure 7 levels of transformative growth that exist within all organizations.