We are a young married couple that specializes in empathy development training. We want to reach out to counselors, educators, and parents in order to make them more kind and loving to others as well as more effective in what they do. We are lighthearted and want that to show in our design. We're doing this because the world needs more loving and effective counselors, educators, parents.
Our target market is:
Counselors (therapists, crisis line workers, social workers, substance abuse counselors, etc.)
Educators (Teachers and professors)
Tend not to have a super high Online IQ.
We're looking for a logo for our brand new company that will offer an online training course in empathy development.
We'd like something professional, contemporary, clean looking, simple - not busy. We'd like it filled with warmth, heart, and lightness.
Please nothing "woo-woo," new-agey, or too feminine - must appeal to both genders.
When we think of empathy, we think of:
Bridges (No actual bridges please)
Please stay away from graphics of hearts and trees.
Color ideas could be, but are not limited to: Green, purple, blue. Right now our website has a magenta/purple and white look to it, but this can change given a great logo design.
The main focus of the logo should be the brand name. One idea could be to also use the initials "EW" in the design if you think it looks good - but not a requirement.
This logo will be used online and in print.
The files we'll need are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Have fun and be as creative as you like. Thanks!