New company new logo. Fresh start

Empire Insurance Services

Empire Insurance Services is a newly formed company that will become the parent company of the already established insurance broking companies, McLardy McShane Insurance and Financial Services and Belgravia Insurance.

McLardy McShane and Belgravia Insurance specialise in providing a full service insurance solution to small to medium enterprises and individuals. Working with Australia’s leading insurance companies, they offer the full suite of insurance products to their clients, including but not limited to, business insurance, professional indemnity insurance, risk insurance, life insurance, corporate and personal superannuation and WorkCover.

Empire Insurance Services Pty Ltd will hold the financial services licence and be the parent company of these two entities. As such, this business will reflect both subsidiaries.

The target audience includes all clients, of which the majority are small to medium enterprises operating in industries such as hospitality, mining, engineering, retail and transport.

The audience will also include the insurance underwriters who actually insure the risk for McLardy McShane and Belgravia’s clients.

A logo/mark is required for Empire Insurance Services. This logo will be used on all letterheads and invoices and will sit alongside either the McLardy McShane logo or the Belgravia logo. Please keep this in mind when selecting colours.

The current logos of McLardy McShane Insurance and Financial Services and Belgravia Insurance are attached.

The logo for Empire Insurance Service is to represent;
- Professionalism
- Experience and trust
- Intelligent people
- Strong and long lasting relationships
- Dynamic and flexible
- Entrepreneurial essence

The company name, Empire Insurance Services, must form the basis of the logo.

No stock photos or clipart are to be used in the logo. An innovative, modern and original mark is sought that will clearly define the company and compliment its subsidiary companies.