Wie thewayfinders das erste logo design Abenteuer antrat
MemberMouse is the flagship product of Pop Fizz Studios, a company that builds custom solutions for internet marketers. It is a Membership Site Platform built on top of WordPress and enables customers to easily create membership sites, collect recurring incoming from members, manage and protect content and a lot more.
At Pop Fizz Studios, we believe in not only delivering superior products as far as features and functionality are concerned but also pay a great deal of attention on creating pleasant user-experiences and branding.
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With MemberMouse, we are targeting seasoned internet marketers who sell multiple products and run many large membership site and first time internet marketers, hobbyists and entrepreneurs who have a product or some knowledge to sell and just need one, small membership site.
All customers are interested in ease-of-use, professionalism and trust. They are looking for an established, tested and easy-to-use solution. They're also looking for a community and company branding that is fun and inviting not one that seems super rigid, uptight and stuffy.
This logo is both a mascot and the text for MemberMouse. I'd like to be able to use the mascot and text together, mascot only, text only and just the head of the mascot.
I will refer to MailChimp a lot as an example as what I'm looking for. It's pretty much exactly the kind of feeling I want to accomplish so when in doubt see what they do (http://www.mailchimp.com/about/brand-guide).
For the text logo, I'm looking for something that can stand alone and be somewhat iconic. It should be professional and a dash of fun (not over-the-top). I like the colors blue or green, whichever goes better with the mascot. When you read the details for the mascot you'll also get a better idea of how the text portion should feel.
For the mascot design, I've attached a file with details for what I'm looking for and styles that I like.