BuddyTV is a place for true fans. With over 5 M monthly visitors we’re the #1 independent site for TV and the #2 fastest growing site in the US(comScore, Nov 09). We’re bigger than TV Guide and the networks, yet you’ve probably never heard of us. It’s time to change that and need your help.
Our growth has been driven by our grassroots community. We’re independent, and our professional writers produce honest and authentic content (examples: articles, photo slideshows, videos) that true fans appreciate. They like that we’re not part of a corporate media conglomerate and trust us because we have no hidden agenda. This helps create an inviting place for fans to meet and talk to others who share their passions. In fact, fans are co-creators of the BuddyTV experience, submitting articles, trivia questions, and carrying on conversations in discussion threads, comments, and social media. Our role is to support this community by providing the context and information they’re seeking.
What makes us unique from other TV sites, though, is that we’ve also figured out how to capture the essential benefit of entertainment: we make TV more fun. We’ve got trivia, fantasy TV, contests, prize auctions and more. These experiences are exciting and energizing, enhancing our fans’ passion for their favorite shows. Instead of watching just once a week, on BuddyTV fans can play every day.
Our audience is 60% female and mostly between the ages of 18-44. We have people from all over, and what unites them is their love of television.
We want a logo that captures the benefits of television and entertainment: fun, energizing, and social. People love their shows and celebrities, and want to share this passion with others. Imagine sitting in a comfortable cafe with friends and fellow fans, sharing stories about the latest episode. It could also feel a bit like a casino, with lots of stuff happening and people enjoying themselves at the slot machines while sipping a drink and talking to a neighbor.
We've tried to capture the brand with two taglines:
a) Fans Unite! A bit revolutionary, a call to action to get together in an independent, grassroots place to talk about shows.
b) Where Fans Have Fun! More familiar and descriptive, a bit safer and comfortable but still focused on the fun.
The attached image studies document gives some direction on possible directions for the logo designs, as well as some feedback we received on the taglines.
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)
- Please do not use any stock images or clip art in the logo