Designers - You conceive the BRAND name & create the logo
We are a co-operative of growers marketing premium-grown Long English Cucumbers, Mini Cucumbers, Beefsteak Tomatoes, Tomatoes-On-The-Vine, Sweet Bell Peppers, Roma Tomatoes, Cocktail Tomatoes, Living Butter Lettuce and other specialty vegetables. We want to create a fresh, new brand that's independant of our current Brand identity. The new Brand identity will be used on packaging (shipping master and consumer units) that will be sold at major grocery retailers in North America
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Target audience is the primary grocery shopper in the household (men and women, age 25-65). Although not limited to, consumers seeking to eat a healthy, balance diet including fresh fruits and vegetables plus health conscious consumers could be a core market group.
Create a fresh identity for a brand (name and logo) of premium-quality vegetables that will entice consumer to select BRAND A over BRAND B. The identity needs to portray a sense of freshness or just-picked from our farms (but not look like nostalgic, old-fashioned farming imagery).