"Simplicity is the key to elegance" --Jackie Kennedy
I'm looking for an iconic design that's compact, clean, unfussy and very memorable. I was originally trained as an artist myself, so I appreciate that this is the most challenging of requests.
Here's what I want the customer to feel:
TRUST - that this business takes its business very seriously
INSPIRATION - people should feel giddy with having found a company that "gets" them.
CONFIDENCE - that the buyer's discriminating standards are on a par with or surpass their own
ASSURANCE - They can relax and shop freely here knowing everything is guaranteed
LOYALTY - Above all, customers should want to come back.
Here's the look I'm going for the site overall:
I love brights and sunny colors, but I'm not sure it works for the vibe. It needs to feel cool, evenhanded, and stable. There are tons of modern design e-tailers out there with poppy pinks, chartreuse and orange. I'd like to see some pale blues, greens, with maybe brown or gray. Lowercase letters in the name. I am leaning away from pictorial representations. It also needs to work with a site which I expect will have lots of whitespace (minimalist, you know). Stuff I like attached.
Formats: Adobe Illustrator or Photoshop Vector files, plus a JPG or TIFF copy for me.
Here's to your flash of inspiration!