My name is Chris Dimitrios, Director of Boston Black. I am extremely confident that the direction Boston Black is heading towards will be successful however I am humble enough to accept that i cannot do this alone. I require the talent, imagination, and dedication of a designer that can provide me with the Classy, Sleek and Bold and Memorable image that will be synonymous with Boston Black's philosophy. I want people to look at Boston Black and automatically EXPECT premium service and results.
To answer the question of, who is my target audience, i will provide you with an example.
Maria wants to sell her house. He has reduced her choice to two agents.
1. ABC real estate:
2. Boston Black real estate
Even though ABC real estate is offering their service for $4000 less, she is compelled to list with Boston Black because she believes that they will achieve a higher result based on brand perception.
IN OTHER WORDS THE LIST OF PEOPLE BELOW THAT ARE PREPARED TO PAY MORE MONEY FOR A COMPANY THAT THEY PERCIEVE AS THE MORE SUCCESSFUL COMPANY. (classier image)
- Black backround. (Is happy to look options of extremely dark royal blue)
- Font to be associated with class
- Prefer the words (Boston Black) to be coloured either in Gold. Silver or a mixture of the two.
-Alongside the Name i want a Logo that can instantly be associated with the company. e.g the M sign for Mcdonalds, The Mercedes Benz symbol, etc
-Very much the idea of having a B within a circle, similiar to foxtons in the uk. (find attached)
Attached i have examples of the direction of Boston Black.