There are several target audiences that I wish to attract with my new logo:
1. Commercial Property Owners & Stakeholders - These can be Restaurateurs, Hotel Owners, Interior Designers, Office Real Estate Firms who are looking to license my images to decorate their spaces.
2. Real Estate Agents/Realtors - My particular brand of photography can provide Real Estate Agents with much higher quality and depth to the images of the properties that they are attempting to sell. Excellent, quality, and representative photos of For-Sale Properties is a crucial factor in the sale of a house and I want to be the premier photographer for local Realtors, especially those who are selling Luxury Properties.
3. Overall Photo Community - I have worked very hard to establish myself as a major player in the HDR Photo Community and I wish to have my logo further enforce this.
4. One-off Customers - I get a lot of one-off customers who visit my Blog or Portfolio and wish to purchase prints of my images. I would like the logo to show these customers that they are buying from a photographer who has a unique and consistent vision.