I'm building a website called BetterGiver. Without going into too many details, it's a wish list website with a social networking slant. It has middle of the road appeal, to both men and women, of all ages. And it's got a secret, which I can't reveal at this time. You'll just have to wait.
I originally created a logo concept based off of a cute, one-antenna alien who pops out of a nerdy/cool jack-in-the-box, which connotes both a surprise element and an overall spirit of giving and fun. Take a look at what I mean:
- Tagline: Giving > Receiving
- Colors: Strong, fun colors - purples, oranges - doesn't have to be those exact colors, just something along those lines
- Needs to appeal to both male and female audiences
- Girly colors