The logo should contain the text " Hey Publisher " somewhere in it. This text need not be the main focus of the logo, however.
We like designs that emphasis the "Hey" part of our name, and less the "Publisher" part. Get creative : someone shouting, something that seems familiar (like RSS or Wifi logos), something that screams "Hey!!"
The logo will eventually be used on mailing labels and letterhead as well. Something to keep in mind...
To keep it simple I'll list things we like and don't:
- Eye catching
- Easily Recognizable
- Flat images
In short - we're looking for a logo that will convey what the business is about and be memorable when seen.
You're free to get creative with this. We have no pre-conceptions of what this should be.