The logo must say "Be Great Organization". It may optionally also have a symbol. The symbol may optionally read "BGO" or may be a vector graphic.
A logo that looks good on the web (primary place where it will be used) as well as on paper.
Although not a requirement, we would prefer a logo that stays consistent with the color and design style of the logo of the book (the words Be Great in red and black serif letters -- as seen on the website). Generally the colors red, white, and black are probably among the best.
Also not a requirements, but a preference: Be Great should be bigger / more prominent than the word "Organization".
Bonus: a logo symbol for BGO. Ideally this would be a stylized vector graphic, and not just text.
BONUS AWARD: A signed copy of Be Great Book addressed to YOU by Peter H. Thomas, a best selling author. Be Great is the #1 best selling book in Canada, and has not yet launched in US.