VALUES, BELIEFS, AND MISSION OF THE COMPANY:
BadAss LifeStyle is an online membership based website. Our content is primarily informational products (ebooks, videos, audio, interviews, newsletters, how-to's etc.) designed to inspire and educate members on ways to live an amazing life. We accomplish this however, in a very unique and untraditional way. We don't have a cheesy self-help guru vibe. Instead, we do things like stunt driving, parkour, world travel, Krav Maga, GunSite, Urban Escape & Evasion ,etc & then find a way to tie a message into it that people can learn from and apply in their lives. We're about defining your own road in life rather than letting others dictate it for you. We provide members with weekly comfort zone challenges that are well, designed to get them out of their comfort zone. We get people to think beyond their current vision of themselves and to have them start viewing themselves as a badasses meant to kick butt in every area of their life. We are extremists. We are non-conformists. We are badass b/c we live the life we want.
Some movies that are similar to the mindset of the primary founder:
Bourne Identity, Bourne Supremacy, etc. From multiple passports, to high speed car chases, breaking out of handcuffs, and more...the founder has all these skills.
James Bond...She's got a bit of a spy in her and she's highly intelligent.
Into the Wild...She's constantly seeking ways to challenge herself and her way of thinking. Her highest value is freedom. She believes in living her life on her own terms.
Her degrees were in Entrepreneurship (business) and Spirituality. She's going to use her badass lifestyle to teach business and life principles that help one live an awesome, meaningful, and purpose driven life.