backpacker travel social network

gunnago

I'm a 25yo Kiwi living in Sydney, Australia. gunnago is the culmination of nearly 4 years of research, development - basically a sh*tload of travel! Having an unhealthy love for the internet since I was young has given me the technical experience neccessary to design and build an intuitive mapping user interface that easily allows users to find information geographically and my day job as a strategy geek in a social media marketing agency has allowed me to develop a solid social heirachy structure and deep facebook connect integration into the platform. My hope is that in combining both of these elements together, a trustworthy and ultimately helpful tool can be born that all travellers, all over the world can use to enhance their travel experiences.

Why do I want to do it? I truly believe, much like facebook has reinvented the web and google reinvented the web before facebook, that the internet works in cycles. Travel on the internet is no different, new players will emerge that sport new technology in helpful ways, at gunnago we want to have a crack at being one of those new players.

The culture at gunnago is all about travel, we all have a passion for it and we all love to do it. We're a roving company, meaning at least 40% of our small team are somewhere in the world, not in the office!

gunnago targets the backpacker travel market. Traditionally this market has been aged between 18-25 years old, but over the past decade the market has expanded to roughly 18-35 year olds from all nation's across the world. Backpackers like to travel lightly, carrying everything they own on the backs. They have a hunger for new culture, foods, people and experieneces. They don't care too much for creature comforts or luxery hotels. Most of this market travel to find out more about themselves, to make more sense of their place in the world. Travel, in this markets eyes is almost viewed as a spiritual endevour. They are hospitable, open to new ideas and can easily break down barriers such as religion or race.

What we want is a logo design for gunnago. The best design element I can give you is that we want it to look rugged and tough, yet clean and elegant - tough proposition i know, but i'm confident it can be acheived!

A great piece of inspiration is a passport, have a look at yours, look at the design, look at the feel, the font's, the stamps, the wear and tear, the authoratitive sentiment it projects - this is what the gunnago logo should look/feel like in design. Further, figure out what your passport actually means to you - it literally is your key to the world, this is what we want gunnago to be, this is what the gunnago logo should also reflect in its design.

The logo will appear on the top left hand corner of the page, against a black background.

FYI - the meaning of gunnago is an abreviation of 'going to go'.

That's about it, im all for letting designers do their thing once a brief has been created, good luck! :)