Avanca stands for innovation, design, ambition, speed, professionalism. We identify product potential. We are marketeers. We need a logo and business card
Avanca is ayoung and dynamic company, focused on the identification and exploration ofproduct opportunities in the market. We identify and evaluate the marketpotential of innovative and designer products, which proved to be(come) successful in marketselsewhere, but are potentially new to the Western European market.Weuse our experience, knowledge and broad network to quickly and successfullymarket promising products. The majority of the products are sold to market leading retailers (stores) in electronics and computers.
Avancacomes from avançar, the Portuguese word for ‘to move forward’ or avançada,which means progressive or advanced. Our logo and business cards should reflectthis progressive vision. We are looking for an innovative and dynamic design. It also needs to breathe professionalism as we do business with often large (international) corporations, both from the supply side as well as the customer end.
- Designers are invited to use their own creativity, absolutely no restrictions with that respect, for the designers who prefer to hear more of our own ideas about the logo development :
- Avanca is short and stands out. It has 3 A's and starts and ends with this letter. This might inspire to do something with that.
- Avanca is derived from the portuguese, in this language you would write avança, this "accent" could perhaps also be used to come back in the logo
- We like a clean design, less is more
- We will try to give regular feedback (at least daily) to guide deesigners in the development
the opposite of what i DO want